If you need to make a search, where do you go? Most Probably Google.
So if you plan to be listed in Google Search Results, where do you go? Again Google. Google has defined the best way to SEO and Submissions. We will primarily focus on Google.
Remember there are no Free Lunches and obviously no Free Submissions. Either you work hard to get there or pay a Professional to get you there.
First and Foremost is Creating a Sitemap (Wikipedia) and Sitemap(Sitemaps.org).
Using the Sitemap protocol does not guarantee that web pages are included in search engines, but provides hints for web crawlers to do a better job of crawling your site. Sitemap 0.90 is offered under the terms of the Attribution-ShareAlike Creative Commons License and has wide adoption, including support from Google, Yahoo!, and Microsoft. Moving to Specifics, what is Google Sitemap?
How do you Create Sitemap that confirms to Google Specifications ? No doubt, using the Google Sitemap Generator. Your Web Hosting Company would have it installed on their web servers and automatically create and post these Sitemaps to the Root Directory of your website from where Google Crawlers would access it. It would also create a robots.txt file and post it to your website Root Directory allowing crawlers to access pages of your website for Submission and Indexing. You can disallow /deny certain folders you do not wish included in the Crawler search.
Next Important aspect is Choosing the Title of your webpages. This is very important for your search results as you must have noticed when you clicked the Title link . The Key words & Meta tags too are equally important besides the Relevant Content of the Web Page, be it a static (html) or Dynamic (php, asp etc.) as Crawlers would sift & pick up keywords they find there.
Too long or too short page decription does not add any value like too many or too few key words.
Images look nice on your website but must have relevant Alternate Text for the crawlers to read. You may choose to submit your images to Google but they would show up in search results if they carry the right Alternate Text.
e-Mail Marketing : The efficacy of such campaigns can be seen in your Spam folder. In all probability targeting such campaigns aimlessly would only result in Blacklisting your domain or blocking of your mails by Yahoo or Hotmail or listing with Spamcop.
Community Forums & Blogs : They are an important tool to get you noticed provided you are posting and announcing yourself at the right place. Very often you will not find the right audience and end up “Barking at the wrong tree”.
Links: Internal & External link help your site with Popularity and are the Best way to get results. So is submission to open directories like Dmoz.
Advertising Campaigns : Depending on your budget and your campaign, it can be used very effectively for a cost similar to that of an e-mail marketing campaign. A well planned Text Ad Campaign with right keywords and well defined Geographical Locations to display your ads would deliver the Value for Money.
The list and ways of achieving your desired results is endlessly long, debatable as to efficacy and efficiency. I would suggest if you can spare some time and are enterprising and technically competent, you can Do it Yourself than most acclaimed professionals.
No doubt, it would take time to understand, implement and achieve your goal of not just reaching the top of Google Searches but staying there.
Google Webmaster Tools would be my best suggestion to start. Wish you Good Luck!
If you feel you lack the time, inclination & technical expertise to do it all by yourself, Please Order and we will do it for you.
Remember, Most sucessful Plans are always the most Simple Plans.
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